As companies are transforming towards outside-inside open models, employer branding and brand experience are inevitably blending into one
This article provides a personal account of the experience of discovering and approaching a community. "Actions arise from a vast network of talented individuals. No one asks for permission. There is no chain of command. There is not a centralised decision making process (or worse, a centralised decision maker). It all happens by proposing and seducing, if the idea has value it will gather traction and it will become a project.
In classical organizations, business-owners and entrepreneurs carry the risk. However,
in the gig economy, contributors carry part of that risk by assuming a degree of liability for the services they offer through the platform, but they are seldom given the right to make decisions about the platform. To tackle this issue, a positive platform should offer its contributors the authority to make decisions about their working conditions and the right to organize themselves collectively.
Research by Ana Manzanedo and Alicia Trepat on behalf of the Institute for the Future
I often wonder whether I am reading correctly: Organizations with no hierarchy at all, with real live people in them? I feel like there has been a misunderstanding here. I might be wrong, but from my 5 year experience of being a member of the distributed organization OuiShare, my conclusion is: there is no such thing.
Francesca Pick, March 2016